The Problem: No Retailing and Products Strategy

We were approached by an entrepreneur who was new to the salon industry but realized the importance of having a products and retailing strategy for his new salons.  Retailing is key to overall profitability in the salon business.  Selecting the correct products to support the staff and helping them recommend retail purchases to clients is essential.

Our Solution: Information Gathering and Global Thinking

Shortly after receiving the assignment, we attended a large annual spa trade show to gather information about industry trends and to meet products vendors.  With this project in mind, we were able to target potential suppliers for this client and filter through to find those who would be most appropriate for the entrepreneur's business plan. 

Treatment Supplies

• Recommendation of treatment supplies needed to match desired menu offerings
  
• List of best vendors for these based on business plans
  
• Treatment protocol training recommendations including possible trainers
  
• Backbar chosen to lead to matching retail products

Retailing Strategy

• Product house review and comparison
• Recommendations for launch and again for post-launch operations
• Product-treatment linking plans
• Staff incentives and training recommendations