The Problem: Fragmented Marketing Messages
A prominent massage school had a great student body and was revamping its student spa. However, they lacked focus on what the spa brand should be, and how to market it effectively to bring in more treatments for the student clinic practice.
Our Solution: Define the Brand and Stick with it
We helped the school owner drill down to the essence of his mission and vision for the student spa, and form that into a strong brand image. Then, we created a comprehensive marketing strategy for the year that included consistent communication and promotions in multiple medias including PR activities, events, mailings, business partnerships, website integration and social media.